Auntie Fashion

I’m the fashion world’s most-enduring muse.

Vogue Who?

with 2 comments

Vogue Italia

Vogue Italia” is cool — don’t get me wrong — but the recent news that the next winner of “America’s Next Top Model” will appear on a VI cover is nothing more than a publicity stunt.

Here’s an interesting stat that should put things into perspective.  “Seventeen” sells something like 2,300,000 copies per month.  “Vogue Italia” sells about 145,000 issues per month.  Even VI’s publicty-stunt-to-end-all-publicity-stunts, the “all-black” issue, only sold about 50,000 more copies than a regular issue of the magazine.

For the sake of comparison, Canada’s “FASHION Magazine” (where all my best friends work), boasts readership of 2,028,000 for 2009.

Now I know that VI has the credibility that Tyra and Co. are looking for to make ANTMhigh fashion and edgy,” but why part ways with one of the best-selling magazines in America just to prove a point.  In this past cycle of ANTM I was rooting for Jessica and Simone because I believe it’s important for Tyra to choose CoverGirl-type commercial models.  This dream that she’s going to discover the next Raquel Zimmermann hasn’t panned out for the last fourteen cycles of the show.  Why would it matter now?

Anyway, I don’t believe this is a step forward for ANTM.  Maybe I’ll put this in a way that Tyra will understand: “Vogue Italia” is small potatoes . . .

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Written by Post Author

May 22, 2010 at 5:07 pm

2 Responses

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  1. Oh please. Seventeen can’t do anything for a model’s career. If a beginning model can put “Italian Vogue editorial and cover shot by Steven Meisel”, that would boost their careers, which can’t be said about being in a teeny bopper magazine that features the winners on a flip cover and the celebrity is shown instead. The fashion industry is incredibly hard for anyone to be apart of, so it’s not like ANTM models can just walk right to Vogue, Harper’s Bazaar, etc. and expect to be featured. I have faith in ALT to get Tyra’s act together and turn the competition around. Foreign Top Model shows have made very successful models (Patricia Van Der Vliet – Holland, Ksenia Kahnovich – Russia, and Alice Burdeu – Australia).

    Dan

    May 23, 2010 at 4:29 am

    • It’s still a prize for a reality show either way. I’m saying that it’s futile for ANTM to be associated with anything “high-fashion and edgy” when all they can ever hope to produce are commercially-viable reality TV stars who occasionally get a modeling gig. If they attempted to refine the search in that manner, they might actually find a Josie Maran or a Molly Sims. Tyra herself even admitted that Jessica had a face that could make her rich.

      We’ll see how your faith in ALT turns out with his first pick, Krista. I’m sure we’ll be seeing her on the cover of the AARP Magazine really soon. Fortunately for her, AARP is the highest-circulation magazine in the world, with bi-monthly circulation of 24 million. In other words, it’s no obscure Italian fashion magazine that everyone thinks is great when they look at its editorials for free online instead rather than actually buying an issue.

      Post Author

      May 23, 2010 at 2:47 pm


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