Alexander Wang is an Idiot
Alexander Wang has defended his $395 US bike shorts to The Cut:
“People look at that and go ‘Oh, those are biker shorts.’ But the yarn we use is from Italy, the technique is digital weaving, there’s a lot that goes into product development that the consumer doesn’t necessarily always understand. And for the people that do understand it, they do get into it, they buy it, and those are the people I’m speaking to. And there will always be people that don’t understand what you’re doing, but I’m not here to satisfy everyone.”
As I mentioned in a previous post, the yarn is the problem. However, I had no idea that the fabric was produced by digital weaving. That makes even less sense than using rayon to create the shorts. Digital weaving produces complex jacquards, and although those fabrics can have some give, they aren’t made to stretch repeatedly — just like rayon isn’t meant to be used in garments that require some elasticity.
If he was devoting any time to “product development” he would know something about the products he was developing. What’s next? A ski coat made from tulle? Wooden cross-trainers? An all-wool swimsuit?
What a freakin’ novice!