Auntie Fashion

I’m the fashion world’s most-enduring muse.

Western Canada Fashion Week?

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Western Canada Fashion Week

In a thinly-veiled attempt to capitialize upon the inevitable success of Moose Jaw Fashion Week 2012, the event formerly known as Edmonton Fashion Week has been renamed Western Canada Fashion Week.

While it’s nearly impossible to comprehend anything dulling the luster of Moose Jaw Fashion Week, I guess I can’t blame the organizers of this event for trying to catch a ride on my coattails.  I’m Auntie Fashion, after all.  If Karl Lagerfeld knocked up Anna Wintour, the baby wouldn’t have a fraction of my je ne sais quois.  And although Edmonton is undeniably Canada’s second-most glamorous city, no one has ever called it Canada’s Glamour Capital.  That distinction belongs to Moose Jaw alone.

I suppose that other prairie cities will be trying to get a piece of the action as 2012 draws nearer and nearer.  It won’t surprise me if Flin Flon tries to get in on the action next season.  Flin Flon, as everyone in-the-know already knows, is the birthplace of street style and all urban trends.  While a Flin Flon Fashion Week would provide an interesting counterpoint to Moose Jaw Fashion Week, it would always be the homely little sister of the premiere event, trying too hard to be edgy and alternative just to spite it’s big sister — sort of like Ashlee Simpson-Wentz.

But I digress!  The organizers of Western Canada Fashion Week have scored a coup by coaxing Joeffer Caoc to show in Edmonton.  I suppose there was some blackmail involved, or perhaps Caoc just grew weary of Robin Kay calling him “Joeffer Fresh” backstage.  At any rate, it’s exciting to see an established Canadian designer showing in a city other than Montreal or Toronto.  I’ve even extended an invitation to Joeffer to be interviewed by me in order to lend some credence to the event.  I can’t imagine that he’ll pass up this once-in-a-lifetime opportunity, but I do occasionally face rejection from people who are intimidated by my legendary status and blinding glamour.  I’ll guess I’ll have to wait and see if he responds.

EDITED TO ADD: Someone from Joeffer Caoc’s headquarters emailed me this morning to let me know that the designer is not showing his F/W 2010 collection in Edmonton.  Although he might include a few sneak peeks of upcoming looks, the runway presentation is not intended to highlight the designer’s upcoming collection, as implied in the promotional material printed in The Edmonton Journal.

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March 28, 2010 at 9:02 pm

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