Auntie Fashion

I’m the fashion world’s most-enduring muse.

Laverne De Fazio: Trendsetter

with one comment


According to, wearing an “unintentional monogram” is in style.

Examples provided by the magazine’s staffers include a sweater emblazoned with a bold MarniM” for associate editor Molly Creeden and a classic Jil Sander letterman sweatshirt sporting a “JS” for market editor Jessica Sailer.

Of course this trend is a throwback to the middle of the twentieth century.  We even saw it fictionalized in the seventies when television’s Laverne De Fazio of “Laverne and Shirley” attached a huge, cursive “L” to everthing she wore.  I have a feeling that many of the editors at “Vogue” wouldn’t even know that.  They were probably watching “Full House” when they were kids, hence their fascination with the Olsen twins.  That makes me wonder what Mary-Kate and Ashley would wear if they wanted to jump onto the trend bandwagon.  Maybe something like this?

While I would be happy to jump upon this trend, my own initials spell out “AF,” which would mean I would be forced to wear Abercrombie and Fitch.  To be perfectly honest, I’d be proud to wear their moose logo . . .

. . . but I’m not an eighteen-year-old boy who is experimenting with his sexuality, so the rest of their product line doesn’t exactly appeal to me.  The moose appeals to me, though.  It’s audacious and majestic at the same time, like the André Leon Talley of the animal kingdom.  When I see a moose I wonder what it would look like in a Chado Ralph Rucci cape.

But I digress!  I could use my given name, Prunella Crudsworth.  Unfortunately, the most common logo associated with the initials “PC” in my neck of the woods is the one for the President’s Choice brand at Superstore:

I can’t even go into the Superstore near my house; it’s such a dump!  I’d probably be more enthusiastic about the Joe Fresh brand if it wasn’t for the fact that it’s sold at Superstore.  I might be thrilled to have my initials associate with the President’s Choice brand, too, but I have no idea if I even like the products because I avoid the store like the plague.  Just my luck, I don’t really like that ugly logo, anyway.

My astrologer, on the other hand, should thank his lucky stars.  His initials spell GAP:

So not only does he get to buy monogrammed clothing at a reasonable price, but he also gets to pretend that there is a cult of people in the world who worship him and wear his initials in order to show their devotion to him.  I suppose that I should let him know that he’s no Zob.  He’s no Laverne De Fazio, for that matter.  But he is fortunate to be the one who doesn’t have to partake in this trend because he already knows that everywhere he goes, there will be people sporting his initials for him.

Do your initials inadvertantly reference a famous brand?  Let me know in the comments section.


Written by Post Author

July 25, 2012 at 5:09 pm

One Response

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  1. Reblogged this on 2FashionTrends and commented:
    I loved Laverne and her L!


    July 25, 2012 at 11:37 pm

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