Anna Wintour Joins Forces with QVC
In a move that has stunned fashion insiders and retailers alike, “Vogue” magazine editor-in-chief Anna Wintour has announced that she will collaborate with home-shopping powerhouse QVC on a soon-to-be-unveiled clothing line. Slacks by Anna will compete for both market share and time slots with TV shopping mainstays that include Quacker Factory and the Kris Jenner Kollection.
“I’ve always been a big fan of slacks,” Wintour tells Auntie Fashion, “but like most gals, finding the right fit can be a daunting task. My signature line will help steer modern women toward styles that not only fit, but also flatter a woman’s curves. It’s a revolutionary concept!”
But is pitching pants during prime time the right fit for the fashion icon? “Why not?” says QVC host Shawn “Fake It ’til You Make It” Killinger. “You never know what’s going to work in this business. Just this week Joan Collins Timeless Beauty cosmetic collection sold out within hours of its debut on QVCUK. If you told me that old hooker was selling vibrators I would have believed it, but makeup? Get outta town!”
Yet can Wintour bring the same sort of energy to her on-air segments that have made Collins an overnight sensation in home shopping? “Why not?” adds Killinger. “She’s got the warmth you need to connect to the viewing audience. And let’s not forget that wig! What I wouldn’t give to be selling that wig!”
Slacks by Anna premieres Monday, April 1 at 8:00 pm EDT.